TrueCar is an information and technology platform that enables its users to communicate with TrueCar Certified Dealers for a great car buying experience. Their mission is simple: make the car buying process simple, fair and fun. Achieving this goal begins with TrueCar analyzing the most accurate, timely and comprehensive pricing information available and then making it easy to understand and available to all; free of charge. This kind of pricing information, which has only recently become available, will allow you to recognize a fair price based on what others actually paid. The result: consumers and dealers now have a guide that helps them establish a baseline of trust and agree on the parameters of a fair deal.
They have partnered with a national network of more than 13,000 dealers (representing about 35% of all franchised dealers) who share the belief that truth, transparency and fairness are the foundation of a great car buying experience.